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The Ultimate Guide to Pop-Up Shops

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Merchants both small and large are flocking to set-up their own pop-up stores and are embracing the trend, from brands that sell exclusively online to big brands like Nike, proving that pop-ups are here to stay. But before we get started in helping you on your journey, let’s first discuss perhaps the most important thing.

A “pop-up shop” is a short-term, temporary retail event that is "here today, gone tomorrow". Pop-up retail is the temporary use of physical space to create a long term, lasting impression with potential customers. A pop-up shop allows you to communicate your brand’s promise to your customers through the use of a unique and engaging physical environment while creating an immersive shopping experience.

Now that we’ve got the definition out of the way, let’s talk about some of the benefits of doing a pop-up shop.

Each brand will have different goals and outcomes that they’ll expect to accomplish through doing a pop-up, or wish to experience different benefits from selling through them.

Here are seven key benefits that will motivate you to consider doing one.

1. Test a New Revenue Stream

If you're an ecommerce business, pop-up shops provide a relatively low-cost way to explore adding an additional revenue stream. Not only is it a fraction of what you'd pay for an actual physical retail location, if the concept is executed and popularized well, you could rake in a significant profit.

2. Engage Customers Offline

You've heard it before, but not being able to try on a product before purchasing can be a very real pain point. To be honest, there’s just something about being able to physically touch a product before you buy which makes the shopping experience very enticing for consumers. To further validate the idea, a recent study by Accenture showed that 78% of shoppers are “webrooming” (browsing online, then purchasing in a store) today.

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Tøff og vakker: Gigaset E630 setter en ny standard for slitestyrke

09/21/2013 - 13:00 Pressemeldinger created by Titti Hagenfeldt, Markedssjef Norden

Nye Gigaset E630 kombinerer robust stabilitet med elegant modernitet og banebrytende tekniske egenskaper. Konseptet bygger på høy kvalitet og funksjonalitet, med materiale av strukturert polykarbonat og myke deler som gir et godt grep. E630 har et ergonomisk design som sikrer trygg håndtering, selv under ubekvemme forhold. I samsvar med beskyttelsesklassen IP65 har E630 beskyttelse mot støv, støt og vann.

Optisk alarmsignal med vibrasjon, justerbare profiler for bruk i ulike miljøer, en fargeskjerm med grafisk meny, direktekontroll av volumet via knappene på siden og en høykvalitets høyttalerfunksjon med full duplekskvalitet er eksempler på telefonens funksjoner.

Vibrasjons- og lyssignaler sørger for at du aldri mer går glipp av en samtale. Det optiske LED-signalet kan til og med brukes som lommelykt. Den sekslinjers 1,8-tommers fargeskjermen har 128x160 bildepunkter og en tydelig, selvforklarende meny som er lett å bruke, takket være det store belyste tastaturet og de intuitive navigeringsknappene. Gigaset E630 har en standbytid på opptil 310 timer og en taletid på opptil 14 timer.

Enheten har også enkel navigering ved hjelp av den tydelig strukturerte menyen, det belyste tastaturet, fargeskjermen og en generøs telefonbok med plass til 200 kontakter med tre telefonnummer hver. De lagrede kontaktene kan tildeles ulike ringesignaler, og det finnes totalt 20 standardmelodier, hvorav sju er polyfoniske.

Takket være den energisparende strømforsyningen bruker E630 mindre energi, sparer penger og hjelper miljøet. Som alle andre trådløse Gigaset-telefoner er også E630 utstyrt med variabel justering av sendeeffekten, etter som avstanden mellom enheten og basestasjonen varierer. Hvis ECO-modus aktiveres, kan sendeeffekten hos Gigaset E630 reduseres med 80 %. Aktivering av ECO Plus-modus slår sendeeffekten helt av i ventemodus, selv om det brukes flere telefoner som støtter denne funksjonen.

Opptil seks håndsett kan registreres på en og samme basestasjon som tilhører E630. Den nye E-klassetelefonen er også kompatibel med mange andre Gigaset-håndsett, blant annet L410 håndfriklemmen samt Gigaset Repeater og 2.0 Repeater.

E630 vil være tilgjengelig i butikk i løpet av september i fargen svart til en veiledende pris på 895 NOK (inkl. mva.).

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